If people better understood how their habits are impacting the planet, and they better understood what we could do to address it, then wed actually be in much better shape. By 2030, the industry has vowed to use SAF for 10% of its global fuel supply. 2. SAFs today price at roughly triple traditional fuels, if you can even get them. In some cases this terminal can change, check the terminal with your airline. Oscar led United through a massive turnaround. Cautionary Statement Regarding Forward-Looking Statements and Other Important Information, This press release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 relating to, among other things, plans and projections regarding the company's marketing strategy as well as the company's ESG goals, targets, commitments, strategies and initiatives and related business and stakeholder impacts. In United Airlines new campaign, the Sesame Street star gets paid for focusing on what he loves trash which, in turn, helps the planet. Earlier this year, the head of Londons Heathrow Airport suggested increasing fares for the wealthiest of travelers to cover the costs of sustainable aviation fuel (SAF), sparing less wealthy passengers the cost. Out of Home: United's out-of-home content introduces the airline's new hire in a larger-than-life format. From banana peels to fryer grease, Oscar is uniquely qualified to help us explain why trash could be the treasure that fuels the jets of the future.". United has named the Sesame Street character its first Chief Trash Officer as part of its effort to promote the benefits of using sustainable aviation fuel (SAF). The integrated campaign includes interactive social-first elements, colourful spreads in Hemispheres magazine and a unique film series, all of which were created to simplify a complicated topic in an approachable and entertaining way. Partnerships, Collaborations & Acquisitions. The work, which features Oscar in over 30 pieces of original video, digital, social and out-of-home content, follows Sesame Streets iconic trashcan-dweller from the airlines job-listing to assuming the C-suite role in a cushy office, alongside real United employees. SAF is an alternative to conventional jet fuel . Oscar the Grouch in his c-suite office at United Airlines. United will continue to bring this relationship to life for our customers and for the communities we serve, with more to come in the months ahead. United hopes that future SAF can be made from things like household trash or forest waste. Explore 3blmedia.com - United Airlines Inc. 12h. Chicago O'Hare International Airport, Denver International Airport, Guam International Airport, Houston George Bush Intercontinental Airport, Los Angeles International Airport, Newark Liberty International Airport, San Francisco International Airport, Washington Dulles International Airport, contribute to the United Sustainable Flight Fund. Today's guest is Oscar Munoz, the former CEO and Chairman of United Airlines. However, it costs up to eight time as much as typical fuel, which is why airlines have been slow to adopt it. UnitedHealth Group was founded in 1977 by Richard Burke and went public in 1984. By 2030, the industry has vowed to use SAF for 10% of its global fuel supply. United Airlines' new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly. **Use of SAF in combination with conventional fuel in accordance with current blending requirement results in lower carbon emissions on a lifecycle basis than conventional fuel alone. The main challenge today for the industry is getting enough SAFs produced quickly enough to meet emission reduction goals. SAF is less than 0.1% of United's overall fuel use. So we hired an expert. | 50 comments on LinkedIn Sesame Street's green trash lover will help communicate the benefits of sustainable aviation fuel. This story is about: emissions, SAF, sustainable aviation fuel, United Airlines Filed Under: Airplanes and Airports. Plus, that $500 million is just the capital costs to bring the plant online. Check your arriving flight here. For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter here. People can follow Oscar's journey as he stars in video clips alongside actual United employees. The carrier has appointed the Muppet as its Chief Trash Officer, part of its effort to raise consumer awareness of sustainable aviation fuel (SAF). Can those small contributions make a difference? SAF is an alternative to conventional jet fuel that, on a lifecycle basis, reduces greenhouse gas emissions associated with air travel compared to conventional jet fuel alone. Consumers can take action too in a first among U.S. airlines, United now shows an estimate of each flight's carbon footprint on a per economy seat passenger basis on its app and website, and travelers have the option to contribute to supplement United's investment in the UAV Sustainable Flight Fund, a first-of-its-kind investment vehicle designed to support start-ups focused on decarbonizing air travel by accelerating the research, production and technologies associated with SAF. United Airlines' new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly. Or learn something useful? "United has invested in more sustainable aviation fuel production than any airline in the world, by far," said United Chief Communications Officer Josh Earnest. Wealthy Travel Advisors Share Tips on How to Reach the Million Dollar Travel Advisor Sales Level, Copyright 2023 Northstar Travel Media, LLC. United Airlines today named Sesame Street's Oscar the Grouch as its first chief trash officer as he and the airline celebrate his love of rubbish. UA3563. In all honesty, while new hydrogen plane shapes may induce a particular sci-fi enthusiasm, the general flying public may find it difficult to get excited about "drop-in fuels." Times are hard on Sesame Street, so hard that Oscar the Grouch has had to leave his trash can to get a jobat United Airlines. Spohr says that could destabilize massive industries in some global regions. All Rights Reserved. United has invested in the future production of more than 3 billion gallons of sustainable aviation fuel (SAF) - the most of any airline in the world* - because it's is the fastest and most . United Airlines has named Sesame Street's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. United executives said that sustainable aviation fuel can be complicated to understand and that the partnershipwill go a long way toward helping make the technology more comprehensible to the average traveler. This greener combustible product is currently derived from used cooking oil and agricultural waste; but, in the future, could also be made from other feedstocks, such as forest waste or even household garbage. "This campaign provided a special opportunity to showcase an iconic Sesame Street character, Oscar the Grouch, celebrating what he loves best - trash," said Jennifer Ahearn, VP, Global Strategic Partnerships & Themed Entertainment, Sesame Workshop. You can connect with Seth via email, on Twitter, Instagram, and LinkedIn. (United intends to reach net-zero targets without relying on traditional carbon offsets). United Airlines' new, consumer education campaign . Meet our new Chief Trash Officer, Oscar the Grouch! So United has enlisted Oscar to help us educate the traveling public of all ages about SAF and rally them to the cause of fighting climate change,"Unitedchief communications officer Josh Earnestsaid in a statement. Earlier this year, the head of Londons Heathrow Airport suggested increasing fares for the wealthiest of travelers to cover the costs of sustainable aviation fuel (SAF), sparing less wealthy passengers the cost. United hopes that future SAF can be made from things like household trash or forest waste. CHICAGO, March 2, 2023 / PRNewswire / -- United Airlines today named Sesame Street 's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. So, he was the obvious, entertaining choice for educating about SAF in a way I dare anyone not to love., Directors: Valerie Faris and Jonathan Dayton. USA TODAY wants to hear about it, Your California Privacy Rights / Privacy Policy. Digital/Social: Providing surround sound to the campaign, storytelling continues on social channels with bite-size edutainment videos, engaging Instagram Story features, emoji-filled Twitter threads and more to raise awareness of the SAF nitty-gritty. From banana peels to fryer grease, Oscar is uniquely qualified to help us explain why trash could be the treasure that fuels the jets of the future. Passengers can take action too in a first among U.S. airlines, United now shows an estimate of each flight's carbon footprint on a per economy seat passenger basis on its app and website, and travellers have the option to contribute to supplement United's investment in the UAV Sustainable Flight Fund, a first-of-its-kind investment vehicle designed to support start-ups focused on decarbonizing air travel by accelerating the research, production and technologies associated with SAF. Powered and implemented by Interactive Data Managed Solutions. All statements that are not statements of historical facts are, or may be deemed to be, forward-looking statements. So, if consumers cannot directly address this issue, and the SAF production lines are all oversubscribed today, why bother with this (admittedly quite fun) campaign? United. United Airlines named Sesame Street's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. And the U.S. Air Force recently signed a deal with Air Company, a sustainable aviation fuel startup that produces fuel directly from atmospheric carbon dioxide. United Airlines has. From banana peels to fryer grease, Oscar is uniquely qualified to help us explain why trash could be the treasure that fuels the jets of the future.". Risk Factors of United's Annual Report on Form 10-K for the year ended December 31, 2022"We are subject to many forms of environmental regulation and liability and risks associated with climate change and may incur substantial costs as a result. (United has vowed to be 100% green by 2050, eliminating all greenhouse gas emissions without relying on carbon offsets.). The new campaign which features Oscar in more than 30 pieces of original video, digital, social and out-of-home content follows the iconic character's journey from job listing to c-suite office starring alongside real United employees. "The amazing collaboration helps United Airlines explain in simpler terms the technology of turning trash into fuel in a fun and engaging manner. SAF is less than 0.1% of United's overall fuel use. 2 min read United Airlines Times are hard on Sesame Street, so hard that Oscar the Grouch. United's shared purpose is "Connecting People. Landed - On-time [+] Cedar Rapids (CID) 06:46 pm. Check out USA TODAY's full explainer on what SAF is and how it works. United Airlines has named Sesame Street 's Oscar the Grouch as its first chief trash officer as he and the airline celebrate his love of rubbish. Pistachio shells? SAF provides an alternative to conventional jet fuel which, on a lifecycle basis, reduces the level of greenhouse gas emissions produced by air travel, compared with the use of traditional jet fuel alone. In particular, United Airlines reserves the right to change, amend, supplement or abandon some or all of the statements regarding goals, targets, commitments, strategies, initiatives, intentions and other statements from time to time without notice. "United has invested in more sustainable aviation fuel production than any airline in the world, by far," said United Chief Communications Officer Josh Earnest. Meet our new Chief Trash Officer, Oscar the Grouch! In addition to the UAV Sustainable Flight Fund, United has launched a SAF purchasing program called the Eco-Skies Alliance and established a venture fund United Airlines Ventures to identify and invest in companies and technologies that can decarbonize air travel. Every airline burns jet fuel to run their business,but no airline will solve climate change on its own. Topics From This Media to Explore United Airlines Airlines and Airports Video This is a fun campaign. United cites the Department of Energys report that sufficient feedstocks exist to meet the US aviation industrys goals. This campaign provided a special opportunity to showcase an iconic Sesame Street character, Oscar the Grouch, celebrating what he loves best trash," Sesame Workshop's vice president of global strategic partnerships and themed entertainment Jennifer Ahearn said in a statement. United Chief Trash Officer Oscar the Grouch Learns How Trash Could Fly - YouTube We're back in the Office of the Chief Trash Officer, Oscar the Grouch, to discover what kind of trash. The integrated campaign includes interactive social-first elements, colorful spreads in Hemispheres magazine and a unique film series, all of which were created to simplify a complicated topic in an approachable and entertaining way. Furthermore, on its app and website, United now shows an estimate of each flights carbon footprint on a per economy seat passenger basis. Building more facilities to produce the fuel will help, but feedstocks are also a challenge. Step into Oscar the Grouch's office to find out what exactly his role is at United Airlines. To date, the carrier has invested in the future production of over three billion gallons of SAF, which it says is more than any other airline. Customers are then offered to contribute to the United Sustainable Flight Fund, which will support startups focusing on SAF. Based on publicly announced airline offtake agreements for future purchases of SAF.Follow us on Instagram: https://uafly.co/InstagramFollow us on Twitter: https://uafly.co/Twitter Watch us on TikTok: https://uafly.co/TikTok Like us on Facebook: https://uafly.co/FacebookSubscribe to our YouTube channel: https://uafly.co/Subscribe See more YouTube videos: http://uafly.co/YouTube ____________________________ Theres a lot of curiosity and excitement about it, in particular, now that we have the incentives from the Inflation Reduction Act.. The campaign will consist of more than 30 videos and other pieces of content, which will follow Oscars journey from spotting the job listing to his own C-suite office. Oscar the Grouch. United will also be including Sesame Workshop in its Miles on a Mission program, through which customers can donate their miles in aid of furthering its global mission to help children everywhere grow smarter, stronger and kinder. United is invested in helping transform Oscars favorite kinds of garbage material into sustainable aviation fuel, 72andSunnys chief creative director, Lauren Smith, said in a statement shared with The Drum. Even as airlines are getting a move on with interim targets and long-term aspirational goals to create actual change, they must also find ways creative ways of communicating their efforts. This new consumer education campaign is designed to promote the benefits of sustainable aviation fuel ( SAF) to the broader public and will feature Oscar in 30 pieces of new and original videos. These strategic investments include carbon capture, hydrogen-electric engines, electric regional aircraft and air taxis. The integrated edutainment campaign will rely on this unique series of short films, along with interactive social-first elements and colorful spreads in United's Hemispheres magazine, with social content living on owned and paid digital channels. That's right: the Chicago-based carrier paired up with Sesame Workshop on an education campaign to help. Riley noted that if each of Uniteds 152 million passengers in 2022 contributed just $3.50 that would be enough to bring a new SAF production facility online, delivering 40 million gallons annually. He is frequently consulted on innovations in passenger experience by airlines and technology providers. That means roughly 6,800 slots are still available to snag the 500 bonus points for making a donation to the investment fund. The playful imagery features Oscar in aviation settings from tarmac to onboard. Indeed, United has made investments and signed uptake agreements corresponding to 3 billion gallons of SAF. The carrier hopes the campaign will bring SAFs more broadly into the public discourse, which is a rather interesting mission for an airline to undertake. United Airlines named Sesame Street's Oscar the Grouch as its first "Chief Trash Officer." All Rights Reserved. And according to the U.S. Department of Energy, the country's vast feedstock resources are enough to meet the projected SAF demand of the entire U.S. aviation industry. In a first among U.S. airlines, the carrier is now giving customers the opportunity to contribute to the UAV Sustainable Flight Fund, an investment vehicle created to support the efforts of start-ups aiming to decarbonize air through advanced research and new technologies. USA TODAY wants to hear about it. Against the backdrop of Uniteds 3.5 billion gallons consumed in 2019, however, thats just one percent of the problem. And who knows, if this partnership turns out to go well, the next Chief Catering Officer could be the Cookie Monster. Tower. Did you enjoy the content? In an additional 90-second film, United Captain Tomica Adams breaks down how things like waste can help fuel air travel. SAF currently must be blended with conventional jet fuel to meet regulatory requirements for use within the aircraft. Airlines around the globe have been lobbying aggressively for more incentives to help stimulate investment in production facilities and to help lower their acquisition costs. CHICAGO, March 2, 2023 /3BL Media/ - United Airlines today named Sesame Street 's Oscar the Grouch as its first Chief Trash Officer as he and the airline celebrate his love of rubbish. How creators of 'Sesame Street' designed the show to celebrate Black communities, Mobility device lost or damaged by an airline? March 2, 2023 | 2 min read In United Airline's new campaign, the Sesame Street star gets paid for focusing on what he loves - trash - which, in turn, helps the planet. Today, United Airlines officially appointed Sesame Street's crankiest resident, Oscar the Grouch, to the position of "Chief Trash Officer" for his longstanding love of garbage, not to mention more than five decades of firsthand experience dealing with all kinds of waste products. We're investing in a future where planes can be fueled by things like waste. United . Political support for the SAF industry is wavering, as politicians see a significant expense without broad public support. United Airlines Times are hard on Sesame Street,. United Airlines' new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly. The airline pledges to soon fuel its airplanes with agricultural and household waste, through a technology called sustainable aviation fuel, or SAF. To date, United has invested in the future production of over three billion gallons of SAF the most of any airline in the world. That agreement will allow Air Company to further develop its technology and eventually produce SAF directly on military bases. "This campaign provided a special opportunity to showcase an iconic Sesame Street character, Oscar the Grouch, celebrating what he loves best trash," said Jennifer Ahearn, VP, Global Strategic Partnerships & Themed Entertainment, Sesame Workshop. For more information, visit united.com/ChiefTrashOfficer and download media assets here. 2023 Fortune Media IP Limited. 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